Is your IR ready for institutional attention?
If your company is building momentum but the market isn't seeing it, the gap is rarely performance. It's usually narrative, credibility, and lack of public awareness: whether your story is consistent, believable and reaching the right audience.
These 20 questions show where your investor relations is building credibility, but more importantly, the existing gaps that are holding investors back from awareness to comfort to conviction to ownership.
Free. 20 questions. About 3 minutes.
IR readiness
MediumIR ownership and process
Market credibility and trust
Investor story and positioning
Start with: Market credibility and trust
Four drivers of institutional confidence.
The gap between performance and market response is rarely a business problem. The assessment examines where your IR is building belief and where it may be creating friction.
IR Ownership and Process
Whether one person clearly owns IR day to day, with the access and structure to keep the market story aligned with reality, and aligned across the functions that shape it: legal, accounting, FP&A, business development and marketing, whose outputs feed the equity story.
Market Credibility and Trust
Whether investors can point to real proof of execution: traction, track record, and signals that validate the business and build confidence that management delivers what it says.
Investor Story and Positioning
Whether the equity story frames a compelling why-now case and market opportunity, and sets you clearly apart from the other stocks investors could buy instead.
Investor Outreach and Communication Consistency
Whether outreach reaches the right investors and analysts on a regular cadence, so the message stays consistent beyond earnings and announcements.
A clear read on your IR, before your next market event.
- 1
Answer 20 practical questions
Add your name and email, then respond to real-world IR questions, not theory.
- 2
See your readiness instantly
Your readiness level across all four areas, with your strongest and weakest highlighted.
- 3
Know what to fix first
A clear view of what may be limiting investor belief, analyst awareness and broader support for the stock.
Before you start
See where your IR stands today.
Three minutes now can show you what is quietly limiting investor conviction and institutional support.
Free. 20 questions. About 3 minutes.
